PowerPlay Agency
Jan Dubcak
We Help Adventure Sports Brands Scale Up To High 6 & 7-Figures.
“Who understands adventurers better than other adventurers?
– that’s why we’re best.”
01
Our Services:
Target. Convert. Scale.
Target the right audience, convert them, and drive growth. No wasted Ad spend—just a smart, data-driven strategy created by adventurers for adventurers.
CRO
Website Optimization
CRO Tactics.
We turn clicks into customers by optimizing every step.
Email Marketing
Emails That Sell.
We craft high-converting emails that turn customers into loyal fans.
02
About Us:
You can’t sell adventure without living it. That’s why generic agencies fail—and our marketing works.
You can’t sell adventure without living it. That’s why we do it best.
One Sole Focus
Adventurers aren’t just average shoppers—they chase experiences, value authenticity, and go for brands that match their lifestyle.
Yet most agencies don’t get this. They use cookie-cutter strategies, leading to generic ads that don’t resonate and only waste your money.
But we’re different. We climb, surf, and chase adventure just like your customers. That’s why we know better than anyone what resonates with “Us”—and how to turn that passion into sales.
03
Growth Struggles:
The reality is that even the top adventure brands with the highest-quality gear often struggle to grow. Why?
Why do even top adventure brands with the best gear struggle to grow?
The Survival Cycle
(Bad Marketing)
Instability
The off-season hits. Sales slow. Cash flow tightens. Revenue becomes unpredictable.
At first, it’s frustrating. Then it shapes every decision—cutting marketing, delaying launches, and making any growth feel impossible. You want to scale but end up playing defense.
The problem isn’t your gear, team, or effort. It’s financial instability—and what’s causing it. Without financial stability, any growth is impossible.
Meanwhile, brands that solve this scale effortlessly.
So how can you too?
04
Generic Ads:
Marketing should fuel growth—but when done wrong, it only burns money and deepens financial instability.
Marketing should fuel growth—not drain your cash and deepen instability.
Generic Advertising
Adventure sports brands face enough challenges—marketing shouldn’t be one of them. It should drive sales and growth, not hold you back.
Why does marketing drive success for some but drain others?
Some brands prosper, while others burn through ad budgets with little to show for it. The more they spend, the harder growth becomes.
The difference? It’s not in the brand—it’s in the marketing.
05
Precision Advertising™:
Marketing That Actually Works for Adventure Brands.
What's Precision Advertising™
Marketing that fuels adventure brands—not drains them.
Precision Advertising™ is a profit-driven, data-backed system built by adventurers, for adventurers. Unlike generic advertising, it targets high-intent customers, cuts wasted spend, and ensures every dollar drives real, measurable growth.
Scaling to 7 figures isn’t luck—it’s strategy.
Financial Stability Year-Round
Seasonal dips shouldn’t dictate your success. Our strategies keep sales steady year-round, reducing financial instability so you can scale without setbacks—and never have to “play defense” again.
No More Wasted Ad Spend
We don’t believe in throwing money at ads. Our hyper-targeted approach reaches high-intent adventure customers, maximizing ROI so you spend less and sell more.
Marketing That Is Authentic
Adventure customers buy a lifestyle, not just products. We create ads that speak to them. No clichés, just real connections that build loyalty and brand trust.
06
Our Approach:
We do away with the inefficiencies & formalities that slow down most agencies.
We cut inefficiencies and formalities that slow down most agencies.
Direct-to-Expert Agency
Generic agencies add layers between you and the doer, slowing things down and reducing transparency and quality. With POWERPLAY, you’ll always talk directly to the expert who gets things done.
Availability
When you need us, you get us—directly. That’s the advantage of working with a team that stays lean and focused.
We stay lean
Fewer clients. More focus. We limit who we work with to give your brand the attention it deserves.
07
Success Stories:
See how brands like yours broke the survival cycle, gained financial stability, and scaled beyond 7 figures.
See how brands like yours built up financial stability and scaled to 7-figures.
From Unpredictable Sales to 42% Growth
Ending Slumps & Driving Growth
Outdoor Apparel Brand
Facing seasonal slumps and wasted ad spend, we targeted high-intent buyers and built an off-season strategy using retargeting and loyalty campaigns.
Results:
42% Revenue Growth in 6 Months
57% Off-Season Sales Growth – Stabilized Cash Flow
Scaling Sales & Cutting Costs
Climbing Equipment Brand
With high acquisition costs and discount dependence, we optimized ad spend for ready-to-buy customers and repositioned products to cut discount reliance.
Results:
$4,000/Month Saved in Wasted Ad Spend
63% Revenue Growth – Without Raising Ad Costs
22% Boost in Customer Lifetime Value (LTV)
3X More Sales in 4 Months
Camping Equipment Brand
High traffic, low conversions—customers were browsing, not buying. We used retargeting and optimized product pages to turn interest into sales.
Results:
3X Sales Growth in Just 4 Months
22% Lower Ad Cost per Purchase
67% Increase in Repeat Purchase Rate
Cutting Costs & Scaling Sales
Mountain Gear Retailer
Inconsistent ROI and heavy discounting were draining profits. We optimized ad spend, reallocating budget to top campaigns, and repositioned products to boost margins.
Results:
$9,000/Month Saved in Ad Spend
22% Higher Profit Margins – While Scaling Revenue
Strategy Call:
Think Your Brand Can Succeed Too? Let’s Talk.
No pressure, no strings attached. Just a friendly chat about your marketing, what’s working, what’s holding you back, and how to scale past 7 figures without ever compromising your brand's authenticity.
FAQ:
Frequent questions people ask before booking their strategy call.
We’ll chat about your marketing, look for growth opportunities, and share useful tips. No pressure, no sales talk—just a helpful conversation to see if we might be able to help you.
No. We optimize your existing ad spend so you get better results without spending more. Whether you’re already running ads or just starting, we adjust to your brand’s needs. Plus, with our 90-day results guarantee, there’s no risk.
We get adventure brands because we live it too—surfing, climbing, chasing the same thrills. Plus, our Precision Advertising™ zeroes in on high-intent buyers, so no wasted budget. It’s all about real growth, not just flashy numbers.
Every brand’s different, but most see progress within 90 days. We’re all about transparency—setting realistic expectations and keeping you in the loop every step of the way.
It’s our secret sauce for adventure brands. We don’t just throw ads everywhere—we strategically target the people who are most likely to buy. It’s data-driven, profit-focused, and designed to maximize your ROI while staying true to your brand’s vibe.
Absolutely. This is about exploring possibilities, not making commitments. Whether you’re ready to grow now or just want to get a feel for what’s possible, we’re here to chat. No pressure, no strings—just genuine help.
